- Introducing: World's Best in Place Branding -
Australia
Australia: Latest insights, analysis and trends linked to the image, reputation and branding of Australia: its nation brand positioning, country-of-origin strength and perceptions of Brand Australia internationally.
Australia Country Performance, Brand Image and Reputation
TPBO -
Australia's country performance, nation brand image and reputation, according to international indices and studies on topics such as livability, sustainability, nation brand value, talent attraction, economic development, tourism.
Living and Working in Tasmania
TPBO -
Explore Tasmania's appeal as a place to live and work, spotlighting its sustainability ambitions and its recent Health Attraction campaign.
Todd Babiak on How Brand Tasmania Took Off: Its Development and Storytelling
TPBO -
Todd Babiak explains how Brand Tasmania took off by actively listening to the region's residents and businesses - leading to a strong place brand.
Stuart Speirs on the Power of Events and Place Branding in Australia
TPBO -
Stuart Speirs on how events can positively impact the place branding efforts of a city or country - with examples from Australia.
The Place Economy Volume Two: A New Style of Placemaking Is Shaking Up Community Development Around the World
The Place Economy, Volume 2 - the long awaited second book of a series of three is now available. Andrew Hoyne in this interview shares how the art and practice of placemaking and place branding has changed since publishing The Place Economy number one.
NEW: Story Competition!