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Austria

Austria: Latest insights, analysis and trends linked to the image, reputation and branding of Austria: its nation brand positioning, country-of-origin strength and perceptions of Brand Austria within Europe and internationally.

City Profiles

Vienna City Performance, Brand Strength and Reputation

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Vienna's city brand strength and urban performance, according to studies measuring livability, economic competitiveness, creativity and sustainability.
Case Studies

Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities

Florian Kaefer -
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city's brand strengths and appeal as place to live and invest in.
Expert Advice

Current State of Place Branding Practice in Europe

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Place branding practice in Europe: European place brand developers, managers and marketers share their thoughts on place branding approaches in Europe.
Research Insights

City Brand Monitor 2015: Austria’s Most Reputable Cities

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City Brand Monitor 2015: Bernhard Klein of Brandmeyer Brand Consultants shares findings of report on most reputable cities in Austria.
Interviews

Bernhard Klein, City and Destination Branding Consultant

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Branding consultant Bernhard Klein on his work for Vienna city and its destination brand. Read about his thoughts on place branding and benefit from his expert advice.
Case Studies

How to Brand a City Destination: Case Study Vienna, Austria

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Bernhard Klein reflects on the destination branding of Vienna, Austria, and how existing brand image and preconceptions influenced Vienna's brand strategy.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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