Differentiating the Place Brand: Insights from the Revived Gold Coast (Australia) City Brand Story

Amelia Green reflects on the role of city brand storytellers in place branding, and illustrates how storytelling can be enhanced by local media, such as in the case of Blank GC, reviving the Gold Coast city brand story.

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Interview with Richard Florida on Creative Cities

City brands and the making, management and communication of a city’s strongest assets in the eyes of potential residents, visitors, investors and students, has been a key occupation of economic development professionals all over the world. In this interview, Richard Florida explains why the Creative Classes are so important in achieving city strength and a competitive position.

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