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Berlin in Germany has made itself a name as ‘poor but sexy’. Learn about latest insights and thoughts on Berlin, its city branding, brand image and reputation.

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Ares Kalandides on Place Management and Urban Planning

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INPOLIS CEO Ares Kalandides - director of the Institute of Place Management at MMU - on place branding, economic development and Berlin.

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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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