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brand equity

Brand equity: Learn about latest research into the value of brands as well as how and why to measure brand equity. Strategic place branding can help cities, regions, countries and destinations build brand equity and to leverage from this valuable asset.

Expert Advice

Populism: How Does It Impact Place Brand Equity?

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Populism: how does it impact place brand equity? Our international panel of place brand experts has answers.
Interviews

Gonzalo Brujó on Place Branding Strategies and Factors Determining Brand Strength

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Gonzalo Brujó of Interbrand Consultancy, about how to measure the effectiveness and ROI of place branding, and the value of country brands.
Conferences

Event Highlights: London Nation Brands Forum 2016 by Brand Finance

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Samantha North shares key insights from Nation Brands Forum 2016 in London, hosted by Brand Finance.
Research Insights

Place Brand Equity: Economic Value of ‘Clean, Green’ New Zealand

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Short review of literature on the economic value of New Zealand's 'clean, green' national image and its '100% Pure' destination brand.
Interviews

Chris Fair of Resonance Consultancy on the Branding and Marketing of Cities and Destinations

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Interview with Chris Fair, President of Resonance Consultancy in New York, on destination branding and city marketing trends and challenges.
Expert Advice

Why and How to Measure Place Brand Equity

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Magdalena Florek explains why and how to measure place brand equity, indicative of the success of place branding and marketing campaigns and initiatives.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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