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Place brand image and reputation insights, thoughts, examples:

Expert Advice

What’s the Difference Between Branding, Image, Marketing, and Promotion?

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What's the difference between the terms branding, image, promotion, and marketing? Our expert panel shares answers. Timely advice for place brand professionals.
Case Studies

7 Deadly Problems of Place Branding Projects: Lessons from Guadalajara

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Guadalajara, Mexico’s second-largest city, recently launched its new brand, only to experience significant public backlash. Gunter Soydanbay offers seven reasons why the city branding project is likely to fail, and how it could be saved.
Observations

Graffiti, Place Brand Authenticity and Creative Placemaking

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Is commissioning graffiti authentic? And how can it support city brands? Amelia Green examines graffiti from a place branding perspective, with examples from Manila and Australia.
Book Reviews

Book Review of Places: Identity, Image and Reputation by Simon Anholt

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Review of the book Places: Identity, Image and Reputation by Simon Anholt. Summary of key points and the author's view on place branding.
Uncategorized

Thoughts on Country Brand India – National Image and Reputation

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Nation branding expert Aparna Sharma shares her thoughts on the country brand India, its national image and reputation as manufacturer and service provider.
Case Studies

How to Brand a City Destination: Case Study Vienna, Austria

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Bernhard Klein reflects on the destination branding of Vienna, Austria, and how existing brand image and preconceptions influenced Vienna's brand strategy.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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