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branding

Branding: Discover latest research insights, trends and examples of branding in a place context, such as city branding and destination branding.

Expert Advice

How to Use Data to Support Place Branding and Location Promotion

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How can we use data and facts to support place branding and the promotion of locations? Expert panel shares insights and advice.
Expert Advice

Can Destination Branding Influence Sustainable Travel Behavior?

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How can destination branding influence residents and visitors at a destination to encourage sustainable behavior and support sustainable tourism? Expert panel.
Expert Advice

What’s the Difference Between Branding, Image, Marketing, and Promotion?

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What's the difference between the terms branding, image, promotion, and marketing? Our expert panel shares answers. Timely advice for place brand professionals.
Book Reviews

Building Brands: What Really Matters

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It's good to see more and more books dedicated to the art of building and maintaining strong place brands. Some are academic, others brutally...
Interviews

Dariel Curren on the Benefits of EDO-DMO Collaboration and Smart Place Branding Initiatives

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Dariel Curren of Development Councillors International in the U.S. discusses the future of talent attraction, economic development and tourism marketing.
Case Studies

AMAALA Destination Case Study: Reinventing Luxury Through Sustainability in Saudi Arabia

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AMAALA: Luc Speisser of Landor & Fitch illustrates the process of developing the destination logo and visual identity, based on luxury and sustainability.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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