Interview with Julian Stubbs on City Branding of Stockholm

It doesn’t happen often that initiatives aimed at the brand positioning or marketing of cities, regions or countries survive not one or two different political administrations, but three and counting. ‘Stockholm, The Capital of Scandinavia’ is such a rare case. In this interview, Julian Stubbs tells us why this city brand initiative has become so successful, where Stockholm can do better and why we are entering a golden age of place branding.

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