Interview with Mariette du Toit-Helmbold on Destination Marketing Strategies, Travel Trends and Brand South Africa

Mariette du Toit-Helmbold of Destinate and former CEO of Cape Town Tourism, in this interview discusses destination marketing strategies, travel trends and the evolution of Brand South Africa.

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Interview with Peter Pirck on City Branding Practices and Trends in Germany

Peter Pirck of German consultancy Brandmeyer Markenberatung reflects on city branding trends in Germany, Austria and Switzerland and discusses ways to measure the economic impact and success of place branding initiatives.

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