Interview with Natasha Grand, Institute for Identity (INSTID)

In this interview with Natasha Grand of the Institute for Identity (INSTID), we discuss place identity creation as tool to guide locals to their greater purpose, and to unlock their self-esteem. Learn why place identity work will be needed even more in a post-industrial world, and which pitfalls in to avoid when working with identity and creating meaning.

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Interview with José Filipe Torres, Bloom Consulting

Country and place branding consultant José Filipe Torres has collected research for and provided consulting services to countries, cities and regions throughout the world. He has advised the OECD and his company, Bloom Consulting, is a data partner with the World Economic Forum. In this detail-rich interview, Jose shares his thoughts on the field, as well as details surrounding the important role digital plays in the future of place branding.

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