- Introducing: World's Best in Place Branding -
consultancy
Consultancy forms part of most place branding projects, and rightly so, considering the complex nature of developing a place brand strategy, implementing it and managing the brand of a city, region or destination over time. Below articles bring you consultancy insights, tips and expert advice, such as how to select the right place brand consultant.
Natasha Grand on Creating Place Identity
TPBO -
Natasha Grand of the Institute for Identity (INSTID), on place identity creation as tool to guide locals to their greater purpose, and to unlock their self-esteem. Learn why place identity work will be needed even more in a post-industrial world.
Gonzalo Brujó on Place Branding Strategies and Factors Determining Brand Strength
TPBO -
Gonzalo Brujó of Interbrand Consultancy, about how to measure the effectiveness and ROI of place branding, and the value of country brands.
7 Tips on How to Choose a Place Brand Consultant
TPBO -
7 tips for place marketers and brand managers on how to choose a branding consultant for your city, region, country or destination.
9 Key Differences Between Advertising Agencies and Brand Consultancies
TPBO -
Marcus Osborne presents nine key differences between advertising agencies and brand consultancies. Highly recommended reading for those in charge of the brand development and management of cities, regions or destinations.
Jose Filipe Torres on the Branding and Digital Reputation of Countries, Regions and Cities
TPBO -
Jose Filipe Torres in this interview discusses the growing importance of the branding and digital reputation of cities, regions and countries.
Jeremy Hildreth, the Indiana Jones of Branding
TPBO -
Jeremy Hildreth, "the Indiana Jones of Branding" in this interview discusses his work as place brand consultant and shares his thoughts on Simon Anholt and Wally Olins.
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