- Introducing: World's Best in Place Branding -
Country Brand Professionals
Explore our interviews with country brand professionals, offering insights from leading experts in country branding and nation branding. Each interview is conducted by invitation only and is based on peer nominations, ensuring the highest quality and relevance. These conversations provide global perspectives and the latest trends in the field, reflecting a careful selection of thought leaders and practitioners who are shaping the future of country and nation branding.
Ronald Theodore on Destination Grenada and Investment Attraction Strategies
TPBO -
Ronald Theodore in this interview highlights the strengths of Grenada as destination for investment and discusses the broader trends and issues concerning attracting investors and businesses to the Caribbean.
Benjamín Liberoff on How Uruguay is Evolving as a Tourist Destination
TPBO -
Benjamín Liberoff, Uruguay's Vice Minister of Tourism, in this interview illustrates how the popular destination has changed over the years, what makes it unique in South America and where he likes to spend his own vacation.
Myriam Gómez of Marca Chile on Country Branding Strategies
TPBO -
Myriam Gómez in this interview discusses Chile's approach to country branding and illustrates how Marca Chile collaborates with the nation's economic development agency and its diplomatic missions.
Larissa Perdomo on Brand Uruguay and Country Branding
TPBO -
Interview with Larissa Perdomo, Director of Country Brand Uruguay XXI, on Brand Uruguay and how the South American nation approaches country branding.
Rebecca Smith on the New Zealand Story, Country Branding and Destination Brands
TPBO -
Rebecca Smith in this interview discusses New Zealand's approach to country branding, how destination marketing influences country brands, the key ingredients for destination branding success and how New Zealand measures the impact and value of its place brand strategies.
Isabella Falco on the Success Strategy Behind Brand Peru Country Branding
TPBO -
Isabella Falco, Head of Communications and Country Image at PromPeru, in this interview shares the strategy behind Brand Peru's country branding success.
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