New Zealand: The Intriguing Story of a Destination Brand

For those interested in the branding and reputation of destinations, New Zealand is an intriguing case. If that includes you, here’s a summary of our special series on the origins, success and challenges of the country’s 100% Pure New Zealand brand proposition.

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Interview with Andrea Insch, New Zealand

It is a great pleasure for The Place Brand Observer to travel back to New Zealand for this interview with Andrea Insch, Senior Lecturer at University of Otago in Dunedin. Dr. Insch is expert in place-based marketing. In the interview, she discusses the potentials and problems of green destination branding, and elaborates on New Zealand’s ‘100% Pure’ brand positioning.

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Interview: Albert Salman on Green Destinations and Sustainable Tourism Leadership

Interview: Albert Salman explains what makes a destination “green”, its benefits and challenges, and how the new Green Destinations initiative supports the sustainable development and management of tourism destinations.

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