Sustainability and Marketing in Tourism: Paradoxes, Challenges and Opportunities

Sustainability and marketing in tourism and the implications for destinations are the topics discussed by Professors Xavier Font (Surrey University) and Scott McCabe (University of Nottingham), who share key findings from a recent article published in the Journal of Sustainable Tourism.

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New Zealand: The Intriguing Story of a Destination Brand

For those interested in the branding and reputation of destinations, New Zealand is an intriguing case. If that includes you, here’s a summary of our special series on the origins, success and challenges of the country’s 100% Pure New Zealand brand proposition.

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Interview with Andrea Insch on Brand New Zealand

Andrea Insch, Senior Lecturer at University of Otago in Dunedin, expert in place-based marketing, discusses the potentials and problems of green destination branding, and elaborates on New Zealand’s ‘100% Pure’ brand positioning.

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Interview with Albert Salman on Green Destinations and Sustainable Tourism Leadership

Albert Salman explains what makes a destination “green”, its benefits and challenges, and how the new Green Destinations initiative supports the sustainable development and management of tourism destinations.

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