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index

Index summaries and results of indices and rankings measuring the reputation of cities, nations, country brands and destinations. You might also be interested in our overview of place brand rankings and indices.

Expert Advice

How to Measure Place Branding Impact Through Rankings and Indices

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Overview of indices and rankings which can be useful for measuring the impact and effectiveness of place branding activities, by Robert Govers.
Interviews

Christopher Hire on Cities, Innovation and City Branding

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Christopher Hire, Executive Director of 2thinknow Innovation Agency, talks about city attractiveness, economic development and the main challenges cities face with regard to brand image and reputation.
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Country Brand Rankings – What’s the Point?

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Article on country branding rankings and indices, and their use for investors, tourism and economic development professionals.
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City Reputation Ranking 2014: Insights and Interpretations

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Summary of key insights from the 2014 City Reputation Ranking by the Reputation Institute, and interpretations of results.
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Why Germany First in 2014 Nation Brands Index Is Good News

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Summary and thoughts on result of Anholt-GfK Roper Nation Brands Index 2014: Reasons and implications of Germany as most admired country and nation brand.
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Simon Anholt Explains Good Country Index

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Interview with Simon Anholt on the Good Country Index - measuring responsibility and sustainability of nations and countries on the global stage.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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