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Netherlands

Netherlands: Latest insights, analysis and trends linked to the Netherlands’ country image, national reputation and nation brand positioning; Holland’s country-of-origin strength and perceptions of Brand Netherlands internationally.

Interviews

Crafting Iconic City Brands: Geerte Udo on Shaping ‘I amsterdam’

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Explore Geerte Udo's insights on place branding in this interview, highlighting strategies, challenges, and the future of 'I amsterdam'.
City Profiles

Amsterdam City Performance, Brand Image and Reputation

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Amsterdam city performance, brand image and reputation, according to international indices and studies on environmental performance, city brand value, economic development, sustainability, attractiveness and ease of doing business.
Locations

Living and Working in Brabant

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Interviews

Gwen Zuring on Brabant Place Brand Management Strategies

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How Brabant in the Netherlands approaches regional branding and place brand management: interview with Gwen Zuring.
Case Studies

Ank Hendriks on How Utrecht Uses City Branding to Promote Healthy Urban Living

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Ank Hendriks, city marketing manager for Utrecht in the Netherlands, in this interview shares her experience of establishing a place branding strategy, the challenges and trends likely to affect city branding in the near future.
Interviews

Guido van Garderen on the Grand Challenges of Branding and the Ultimate Course on Brand Strategy

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Interview with Guido van Garderen, former Strategy Director at Interbrand, on the ‘grand challenges’ of branding, the ultimate course on brand strategy and his thoughts on nation branding in Africa.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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