How Israel Used Micro-Marketing to Improve Country Brand Perceptions

Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.

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Interview with Julian Stubbs on the City Branding of Stockholm

Julian Stubbs tells us why Stockholm’s ‘Capital of Scandinavia’ city brand initiative has become so successful, where Stockholm can do better and why we are entering a golden age of place branding.

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