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Place Branding Journal

World’s leading place branding journal, Place Branding and Public Diplomacy is the flagship journal for academics and practitioners interested in the branding and reputation of places. Find below a collection of latest research insights and reflections on articles published in the journal.

Research Insights

How Expos Can Serve as Opportunity for Citizen Involvement and Place Branding

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Expos as opportunity for citizen involvement and place branding is the topic of research presented by Magdalena Florek and Marta Herezniak in the academic journal 'Place Branding & Public Diplomacy'. Summary Research findings and implications for Expo planners and city managers.
Research Insights

Place Branding Gathering Momentum: 2018 Research Priorities and Future Directions

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Place branding is gathering momentum, write Mihalis Kavaratzis and Charles Dennis in a special edition of the journal Place Branding and Public Diplomacy. Here a summary of their thoughts on 2018 research priorities and future directions.
Case Studies

How Israel Used Micro-Marketing to Improve Country Brand Perceptions

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Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.
Research Insights

Thoughts on the Current Academic Debate on Place Branding

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Find extracts of the editorial, followed by some thoughts on the current academic debate on Place Branding.
Research Insights

Research Insight: Key City Branding Challenges in Europe

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Summary of research by Teemu Moilanen on key city branding challenges in Europe, a paper published in the Place Branding and Public Diplomacy Journal.
Research Insights

10 Years of Place Branding and Public Diplomacy Research

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A short reflection on 10 years of the Place Branding and Public Diplomacy journal and summary of the three most popular research articles.
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At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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