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Queensland

Interviews

Andrew Hoyne on Placemaking and Branding Trends in Australia

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Andrew Hoyne discusses how placemaking, design and putting people first can help establish meaningful and profitable places, with examples from Australia.
Case Studies

Differentiating the Place Brand: Insights from the Revived Gold Coast (Australia) City Brand Story

TPBO -
Amelia Green reflects on the role of city brand storytellers in place branding, and illustrates how storytelling can be enhanced by local media, such as in the case of Blank GC, reviving the Gold Coast city brand story.
Expert Advice

Public-Private Spaces: How Cafés Could Inspire Place Branding

TPBO -
Amelia Green explores how cafés, dancing the divide between private and public space, could inspire place branding in Australia and beyond.
NEW: Story Competition!spot_img

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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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