How Israel Used Micro-Marketing to Improve Country Brand Perceptions

Amir Grinstein, Associate Professor of Marketing at Northeastern University (USA) and VU Amsterdam (the Netherlands), shares his research findings on how Israel used micro-marketing as attempt to (re)position the country and improve its image abroad.

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Origins and Success of ‘100% Pure’ New Zealand

It is thanks to New Zealand’s country reputation as ‘clean and green’, that ‘100% Pure New Zealand‘ had the chance to become one of the most successful and highly regarded destination branding campaigns in modern history. But how did it all start? Find out in this summary of literature on the origins and success of the 100% Pure New Zealand campaign.

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