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reputation

The reputation of places such as cities, regions, destinations – but also neighborhoods or city regions – is gaining importance due to a increasingly globally connected world. Find below latest reputation insights and rankings revealing the (brand) perceptions of cities, regions, countries, nations and destinations.

City Profiles

Dublin City Performance, Brand Strength and Reputation

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How the Irish city of Dublin performs in terms of economic performance, city brand strength, livability and reputation.
Country Profiles

Saudi Arabia Country Performance, Brand Strength and Reputation

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How Saudi Arabia fares in economic performance, sustainability, country brand strength and reputation, according to leading rankings.
Expert Advice

Global Soft Power Index 2024: Key Trends and What They Mean

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Explore the Global Soft Power Index 2024 highlights: key trends, country rankings, and insights on economic influence and nation brands.
City Profiles

Brisbane City Performance, Brand Strength and Reputation

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Find out how the city of Brisbane performs in terms of economic performance, brand strength & reputation, livability and sustainability.
City Profiles

San Francisco City Performance, Brand Strength and Reputation

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San Francisco city performance, brand strength and reputation, according to studies measuring environmental performance, economic development and city attractiveness.
Interviews

Fabiana Mariutti on Brazil’s Place Brand Identity and Country Image

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Fabiana Mariutti in this interview explores the multifaceted aspects of Brazil's complex place brand identity, image and country reputation.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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