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Scandinavia

City Profiles

Helsinki City Performance, Brand Strength and Reputation

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Helsinki: how attractive for investors, visitors, talent and digital nomads? Here our summary of international rankings and indices measuring Helsinki's economic performance, its sustainability, brand strength and reputation.
City Profiles

Oslo City Performance, Brand Strength and Reputation

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Oslo: how attractive for investors, visitors, talent and digital nomads? Here our summary of international rankings and indices measuring Oslo's economic performance, its sustainability, brand strength and reputation.
Country Profiles

Denmark Country Performance, Nation Brand Strength and Reputation

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Denmark: its economic performance, country brand strength and reputation, according to studies measuring economic competitiveness, livability, soft power and sustainability.
Interviews

Olga Rauhut Kompaniets on Place Branding and Sustainability in the Nordics

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Olga Rauhut Kompaniets shares how place branding is practiced in the Nordics, with a focus on community involvement and sustainable development.
Interviews

Per Ekman on the Future of Place Brand and Identity Management

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Per Ekman of Tendensor in Sweden, on how he created the framework of Place Brand and Identity Management (PIM) in times of innovation and change.
Interviews

Robert A. Saunders on Screen Tourism, Nation Branding and the Nordic Noir Effect

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Robert A. Saunders, shares his insights into the importance of TV series and screen tourism for economic development, soft power and nation branding.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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