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South Africa

South Africa: Learn about the image, reputation and branding of South Africa, the management and positioning of Brand SA, and South Africa as country-of-origin.

City Profiles

Cape Town: City Performance, Brand Strength and Reputation

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Cape Town's attractiveness for investors, high potentials and visitors, according to international rankings and indices: its brand strength and reputation.
Country Profiles

South Africa Country Performance, Brand Strength and Reputation

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South Africa's economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.
Country Reports

South Africa Showcase

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How attractive is it South Africa for investment and skilled workers seeking a good quality of life? Find out in our South Africa Showcase.
Country Reports

South Africa a Good Place to Live, Invest or Visit? Country Report

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South Africa: how attractive for visitors, investors, talent? How does it approach country branding and destination marketing? How does it fare in global benchmarking studies? Find out in our special report.
Case Studies

Themba Khumalo on South Africa’s Destination Marketing Strategy and Response to the Corona Crisis

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Themba Khumalo on South African Tourism's approach to destination marketing and how it addresses the coronavirus crisis.
Interviews

Thulisile Galelekile on How KwaZulu-Natal in South Africa Approaches Destination Marketing

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Thulisile Galelekile, General Manager (Marketing) for the South African province of KwaZulu-Natal, shares her thoughts on destination marketing, especially the trends and how to get a foot into this sector.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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