- Introducing: World's Best in Place Branding -
storytelling
Storytelling has become very important for the marketing and branding of places, not least because traditional advertising techniques are becoming less effective. Learn about the latest research insights, good practice examples and expert advice on storytelling in the articles below.
Why Successful Placemaking Needs A Meaningful Brand, Not A Mere Logo
TPBO -
Placemaking specialist Andrew Hoyne on why successful place development needs a meaningful brand and not a mere logo, with case studies from Australia.
City Branding Case Study: The Story of Edmonton, Canada
TPBO -
In this case study on city branding, learn about the award-winning storytelling and city brand development approach of the city of Edmonton in Canada.
Differentiating the Place Brand: Insights from the Revived Gold Coast (Australia) City Brand Story
TPBO -
Amelia Green reflects on the role of city brand storytellers in place branding, and illustrates how storytelling can be enhanced by local media, such as in the case of Blank GC, reviving the Gold Coast city brand story.
On Place as Society of Brands and How to Maneuver Place Brand Crowds
TPBO -
In this guest post, Sikko Baltus of HubTownCity examines the nature and purpose of brands. He introduces us to the idea of Place as a society of brands, and tells us how to benefit from brand crowds.
Commonalities in the Management of Country Brands in Latin America
TPBO -
Lina Maria Echeverri, Director Observatory for Country Image (Observatorio de Marca e Imagen País) in Bogotá, Colombia, on country brands in Latin America.
Andy Levine on the Keys to Success in Place Marketing and Economic Development
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Andy Levine of Development Counsellors International (DCI) discusses success factors for place marketing strategies and how place branding can support sustainable economic development.
NEW: Story Competition!