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strategy

Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.

Expert Advice

Recent Research on Place Branding and Public Diplomacy

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In today's interconnected world, place branding and public diplomacy have become increasingly important for cities, regions, and countries. A successful branding and diplomacy strategy...
Interviews

Ryan Short on Placemaking and City Branding Practice in the US

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Ryan Short, CEO of CivicBrand, shares his thoughts on Placemaking and City Branding Practice in the US. With insights into community-led place branding.
Expert Advice

Place Branding 2023: Key Priorities and Trends to Watch

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What are the place branding trends and priorities in 2023? We asked our panel of place brand experts. Here's what they said.
Expert Advice

Good Practice Stories: How Important for Sustainable Destination Brands?

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Expert panel of sustainable tourism and place specialists shares insights on importance of good practice stories on destination brands.
Expert Advice

Climate Emergency or Pandemic: How Global Issues Impact Destination Branding

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How do global issues like the climate emergency or the pandemic impact destination branding? Our panel of place brand and tourism experts share their insights.
Interviews

Rod Crider on Economic Development in the USA: Then and Now

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Rod Crider of Rowan County EDC on economic development practice in the USA: how it has changed over time, keys to success and how it differs across regions.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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