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strategy

Strategy, together with vision, is surely the most important ingredient for successful place branding and the creation of strong reputation and brands for cities, regions, destinations. Learn more about strategy in this collection of tips, insights and expert advice for place brand professionals.

Expert Advice

Creative Financing for Place Branding Programs: Examples

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Examples of how unconventional financing methods have helped support place branding programs, shared by the TPBO panel.
Expert Advice

Why and How to Measure Place Branding Success Beyond Economic Growth

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TPBO Expert panel shares why and how to measure place branding success beyond economic factors such as wealth creation or economic growth.
Podcast

2021 Place Branding Trends and Priorities – Podcast Episode Five

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What's in store for place brand managers in 2021? Which challenges will we encounter and which opportunities are out there, waiting to be seized? Find out in this episode of the Place Brand Leaders podcast.
Expert Advice

What Is Place Brand Management? Place Brand Leaders Podcast Episode Four

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What exactly is place branding - or perhaps better - place brand management all about? We asked Martin Boisen in this fourth episode of the Place Brand Leaders Podcast.
Expert Advice

How Covid-19 Will Change Place Branding Priorities for Cities and Countries

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How the branding of cities and countries after Covid-19 will differ from before the pandemic: expert panel outlines new place branding priorities and strategies.
Expert Advice

Place Brand Trigger Explained – TPBO Strategy Innovation Lab

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Piotr Lutek of Synergia place marketing agency in Lublin, Poland, introduces us to the Place Brand Trigger approach to place branding.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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