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sustainable development

Sustainable development has become a key concern for cities, destinations, regions and countries alike. Learn how place branding can support the sustainable development of places, explore best practice examples and catch up on latest research insights.

Observations

How Sustainability Impacts Country Brands and Soft Power – Podcast Ep. 13

Florian Kaefer -
Podcast episode on how sustainability impacts country brands and soft power - based on an expert panel discussion, featuring New Zealand.
Expert Advice

How Sustainability Impacts Place Branding – And Vice Versa

TPBO -
Sustainability and place branding: how do the two fit together? Panel of place brand makers and shapers has answers.
Expert Advice

Place Branding 2022: Key Priorities and Trends to Watch

TPBO -
Place branding 2022: Which trends and topics will keep place brand developers and managers busy this year? Expert panel answers.
Destination Profiles

Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden

TPBO -
Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland - how it has been impacted by the coronavirus pandemic, the trend towards sustainable development - and the region's destination marketing priorities.
Interviews

Constanza Cea on How Chile is Creating Future

TPBO -
Constanza Cea shares how Chile is positioning its country brand(ing) towards clean energy and other aspects of sustainability, attracting new investment and global attention.
Interviews

Rafael Enzler on Placemaking in Switzerland

TPBO -
Rafael Enzler of gutundgut on the meaning of placemaking, the trends - such as growing demand for sustainability - impacting the work of place makers and -branders, and why museums are such an important ingredient of a city's image and identity.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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