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sustainable tourism

According to the UN World Tourism Organization, sustainable tourism is “tourism that takes full account of its current and future economic, social and environmental impacts, addressing their needs of visitors, the industry, the environment and host communities.”

Tourism sustainability has become a key issue for the reputation and competitiveness of cities and destinations, and as such has been on our radar for quite a while. Below our latest insights and stories linked to the topic.

If interested in the the sustainable development and management of tourism, we recommend you the Sustainability Leaders Project. Apart from more than 250 interviews with leading sustainable tourism professionals (academics and practitioners), it offers snapshots of expert views on topics such as what sustainable tourism means (and definition), how to get started with sustainability and how to make a career in ‘sustainable tourism’.

Expert Advice

Place Branding 2021: Key Priorities and Trends to Watch

TPBO -
Place branding 2021: which topicsm, trends and priorities should place brand managers look out for as we approach recovery from COVID-19? World's leading place reputation and community identity experts share their thoughts.
Interviews

Emma Björner on Sustainable Tourism and Place Branding

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Emma Björner shares her insights on city branding practices in China and how to involve relevant stakeholders meaningfully into place branding and sustainable tourism initiatives.
How-To Guides

How to Ensure Destination Sustainability and Resilience Post Covid-19? Place Brand Leaders Podcast Episode Two

TPBO -
In this second episode of the Place Brand Leaders podcast, Florian Kaefer and Aleks Vladimirov discuss tourism sustainability post Covid-19 and share some of the tips presented in a recent TPBO white paper on the topic.
Expert Advice

Destination Sustainability: How to Make Your Host Community Tourism-Friendly

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How destination marketers and tourism managers can persuade their communities to welcome tourists again, after the coronavirus pandemic.
Expert Advice

Destination Marketing: Which Pitfalls to Avoid When Promoting Tourism During the Pandemic

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Which pitfalls destination marketers and managers should avoid when promoting tourism during the coronavirus pandemic.
Expert Advice

Destination Sustainability: How to Influence Visitor Behaviour and Encourage Responsible Travel

TPBO -
How destination managers and marketers can influence visitor behaviour and encourage responsible travel, as part of their effort to promote sustainable tourism and destination sustainability.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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