Interview with Cecilia Pasquinelli, Italy, on urban competitiveness and cultural economy

Cecilia Pasquinelli, Postdoctoral Researcher at Gran Sasso Science Institute in Italy, where she is specialized in place branding, geographical associations of brands, urban competitiveness and cultural economy. Learn about place brand development, city branding, co-opetition and the concept of networks of brands.

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Interview with Julian Stubbs on City Branding of Stockholm

Julian Stubbs tells us why Stockholm’s ‘Capital of Scandinavia’ city brand initiative has become so successful, where Stockholm can do better and why we are entering a golden age of place branding.

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