- Introducing: World's Best in Place Branding -
Switzerland
Our collection of stories, insights and thoughts on Switzerland as country, business location and nation brand. Find out about Switzerland’s nation branding, country image, public diplomacy, business hubs and national reputation.
Florian Kaefer: Place Brand Storytelling & Sustainability Communication Specialist
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Discover the work of Florian Kaefer, a prominent figure in place brand storytelling, strategic communication and sustainability leadership. Publisher, author and speaker based in Eastern Switzerland.
Switzerland Country Performance, Nation Brand Image and Reputation
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Switzerland's economic performance, country brand and reputation, according to studies measuring economic development, livability, sustainability.
Zürich City Performance, Brand Strength and Reputation
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Zürich: how attractive for investors, talent, businesses and visitors? Overview of latest rankings and studies on Zürich's economic performance, its livability, sustainability, appeal for digital nomads, brand strength and reputation.
Martin Vincenz on Tourism Sustainability and Marketing Destination Graubuenden
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Martin Vincenz shares his thoughts on Destination Graubuenden in Eastern Switzerland - how it has been impacted by the coronavirus pandemic, the trend towards sustainable development - and the region's destination marketing priorities.
Sirpa Tsimal on Switzerland’s Approach to FDI and the Power of Innovation
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Sirpa Tsimal of Switzerland Global Enterprise on the future of IPA's and how innovation can help to attract foreign direct investment and talent.
Rafael Enzler on Placemaking in Switzerland
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Rafael Enzler of gutundgut on the meaning of placemaking, the trends - such as growing demand for sustainability - impacting the work of place makers and -branders, and why museums are such an important ingredient of a city's image and identity.
NEW: Story Competition!