Interview with Gordon Innes on City Branding, Placemaking and Economic Development

Gordon Innes in this interview shares his thoughts on city branding, economic development challenges and the benefits of integrated place management.

Read more

Interview with Gregory Pomerantsev on Aviation, Travel and Place Branding

Gregory Pomerantsev on city brands, airBaltic, Belarus country branding and the role of aviation and airlines in place branding

Read more

Interview with Mara Seminario on Country Branding, Destination Marketing and Brand Peru

Mara Seminario, “the mother of Brand Peru”, on Peru’s approach to country branding and destination marketing, and how Lima become a tourism success.

Read more

Interview with Statia Elliot on Destination Marketing, Place Brands and DMOs

In this interview with Statia Elliot from the School of Hospitality, Food & Tourism Management at the University of Guelph in Canada, we discuss the evolution of destination marketing, DMOs and the importance of place branding.

Read more