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Turkey

Country Profiles

Turkey Country Performance, Brand Image and Reputation

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Turkey country performance, nation brand image and reputation, according to international indices and studies on livability, sustainability, nation brand value, economic development, tourism and more.
Case Studies

Onur Eryüce on How City Diplomacy is Helping Izmir Build its Global Influence and Soft Power

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Onur Eryüce on how Izmir in Turkey is practicing city diplomacy, and the benefits of open data and collaboration among cities for strengthening urban sustainable development.
Case Studies

Country-of-Origin Branding: The Story of Turkey, Kernel & Roast

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How country-of-origin can be used to brand a store, and how branded stores can feed back into the strength and reputation of a country's brand: example of Turkey and Kenel & Roast's flagship store in London, UK.
Interviews

Ruya Yuksel on Why City Branding Needs to Team Up with Urban Sociology

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Ruya Yuksel in this interview looks at city branding from an urban sociology point of view, reminds us of the role of identity with place brands, and explains why consistency and long-term thinking are the key to success.
Expert Advice

How to Use Storytelling for Place Branding: Five Ways to Spread Place Stories

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Günter Soydanbay on why the act of creating place strategy is too important to be left to the city officials and why storytelling is the often missing link among key decision-makers and the locals.
Interviews

Stella Kladou on How Culture Impacts City Branding

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Stella Kladou in this interview discusses among other topics the role of culture in city branding, destination marketing trends and the current practice of place branding in Turkey.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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