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Interviews

Vilma Jurkute on How Alserkal in Dubai is Reimagining Cultural Spaces for Urban Sustainability

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Vilma Jurkute in this interview reflects on the role of culture and the arts in urban development and city branding, and shares key insights she's gained through her work as Director of Dubai's premier cultural institution, Alserkal.
Interviews

Cecilia Cassinger on Place Branding, Strategic Communication and Urban Sustainability

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Cecilia Cassinger of Lund University in Sweden in this interview discusses place branding as a strategic communication practice, its social implications and potential to support urban sustainability.
Interviews

Jan Gehl on How To Make Cities More Liveable and Sustainable

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Jan Gehl reflects on his long career as architect and urban design consultant and shares his thoughts how to make cities more liveable and sustainable: success factors and challenges ahead.
Interviews

David Ferreira on How Mississauga in Canada Approaches City Branding

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Mississauga's city branding strategy is the focus of our interview with David Ferreira, the Brand Manager of Canada's sixth largest city. Learn about how they do it, and which challenges and trends city marketers face.
Research Insights

Smart Cities and City Branding: How ICT Impacts Urban Development and Representation

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Smart cities: how does ICT impact urban development and representatin (city branding)? Olga Kolotouchkina and Gildo Seisdedos share their research insights.
Research Insights

How Gamified Placemaking Can Reconnect Us with Cities

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Gamified placemaking is the focus of this post by Günter Soydanbay: a reflection on how we build and organize our cities, how we lost the genius loci, the send of city, and how placemaking strategies can help us reconnect with our urban environment.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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