The Place Brand Observer Team

Meet the team (in alphabetical order):

Editorial Assistant
Aleks Vladimirov is a branding professional with an interest in simplifying complex brand identities to actionable nuggets to help drive performance and deliver results. His academic background is in International Relations and Marketing, holding an MSc from Warwick University in the UK. He currently works for the destination brand of Shrewsbury, UK, the birthplace of Charles Darwin.
Founder & Editor
Florian Kaefer founded The Place Brand Observer in 2014 following his doctoral studies in management communication at the University of Waikato, New Zealand. He is a researcher, journalist and entrepreneur on a quest to demystify Place Branding and to connect academics with practitioners. His main interests are in the reputation and perceptions of places, sustainability and tourism.
Associate Editor
Natalia Ferrer Roca (PhD) supports us as Associate Editor, with a focus on the development of our Spanish version. A business and journalism graduate (Barcelona) and expert in communications policy (London and New Zealand), Natalia is especially interested in the links between place branding and cultural industries.
Research Assistant
Tanner C. Knorr holds a B.A. in Archaeology and a M.S. in Administrative Studies, concentrating in Economic Development and Tourism Management from Boston University. He is interested in the connections between ecotourism, cultural heritage management, and sustainability, and is constantly looking for new outlets to research more about the tourism industry.
Social Media
Born on Sakhalin Island, Far East of Russia, Tatiana Makarova moved to Saint Petersburg where she graduated as a marketing specialist and worked as a brand manager for 2 years. She later moved to Madrid to study a Master in Territory Dynamics and Development at UCM. Tanya is especially interested in destination brands and sustainable tourism development.

Skills-based volunteering

The Place Brand Observer is the living example of the old adage that together we can achieve more. Our Skills-Based Volunteering program offers you the opportunity to use your skills, strengthen your CV, connect with our international team, and to get to know The Observer inside out. Nurture your professional network, stand out from the crowd. Find out more here.

Want to work together?

Interested in institutional partnership or collaboration? Please send us a message indicating who you are and what you’re looking for and we’ll be happy to get back to you.