The Place Brand Observer Team

Meet the team (in alphabetical order):

Editorial Assistant
Aleks Vladimirov is a branding professional with an interest in simplifying complex brand identities to actionable nuggets to help drive performance and deliver results. His academic background is in International Relations and Marketing, holding an MSc from Warwick University in the UK. He currently works for the destination brand of Shrewsbury, UK, the birthplace of Charles Darwin.
Founder & Editor
Florian Kaefer founded The Place Brand Observer in 2014 following his doctoral studies in management communication at the University of Waikato, New Zealand. He is a researcher, journalist and entrepreneur on a quest to demystify Place Branding and to connect academics with practitioners. His main interests are in the reputation and perceptions of places, sustainability and tourism.
Maísa Prieto is an independent tourism marketing consultant based in Santiago, Chile, with a focus on ecotourism and sustainability. She works at Universidad Andrés Bello in Chile, teaching at master and undergraduate levels and in projects in Chile as part of an interdisciplinary team offering market research and destination branding.
Associate Editor
Natalia Ferrer Roca (PhD) supports us as Associate Editor, with a focus on the development of our Spanish version. A business and journalism graduate (Barcelona) and expert in communications policy (London and New Zealand), Natalia is especially interested in the links between place branding and cultural industries.
Social Media & Marketing
Tatiana Makarova is a branding and marketing specialist, who found her passion for place branding during her graduate studies in Territory Dynamics and Development at UCM, Madrid. Tanya specializes in digital communications and is especially interested in destination branding and sustainable tourism development.

Skills-based volunteering

The Place Brand Observer is the living example of the old adage that together we can achieve more. Our Skills-Based Volunteering program offers you the opportunity to use your skills, strengthen your CV, connect with our international team, and to get to know The Observer inside out. Nurture your professional network, stand out from the crowd. Find out more here.

Want to work together?

Interested in institutional partnership or collaboration? Please send us a message indicating who you are and what you’re looking for and we’ll be happy to get back to you.