The Place Brand Observer Team

Meet the team (in alphabetical order):

Founder & Editor
Florian Kaefer founded The Place Brand Observer in 2014 following his doctoral studies in management communication at the University of Waikato, New Zealand. He is a researcher, journalist and entrepreneur on a quest to demystify Place Branding and to connect academics with practitioners. His main interests are in the reputation and perceptions of places, sustainability and tourism.
Maísa Prieto is an independent tourism marketing consultant based in Santiago, Chile, with a focus on ecotourism and sustainability. She works at Universidad Andrés Bello in Chile, teaching at master and undergraduate levels and in projects in Chile as part of an interdisciplinary team offering market research and destination branding.
Editorial Assistant
Maria Lindmäe is a doctoral student in Human Geography at the Pompeu Fabra University of Barcelona. She is especially interested in the construction of place image, sonic geographies and placemaking practices that give sense to a place. Her focus is on place branding and the commodification of socio-cultural practices.
Natàlia Ferrer Roca (PhD) is a business and journalism graduate (Barcelona) and expert in communications policy (London and New Zealand). She is especially interested in the links between place branding and cultural industries, and currently teaches destination and city branding at master level and to undergraduate students.
Social Media
Tatiana Makarova is a branding and marketing specialist, who found her passion for place branding during her graduate studies in Territory Dynamics and Development at UCM, Madrid. Tanya specializes in digital communications and is especially interested in destination branding and sustainable tourism development.

Skills-based volunteering

The Place Brand Observer is the living example of the old adage that together we can achieve more. Our Skills-Based Volunteering program offers you the opportunity to use your skills, strengthen your CV, connect with our international team, and to get to know The Observer inside out. Nurture your professional network, stand out from the crowd. Find out more here.

Want to work together?

Interested in institutional partnership or collaboration? Please send us a message indicating who you are and what you’re looking for and we’ll be happy to get back to you.