Place Brand Theory: Brand Integrity, Credibility and Authenticity

The best brand design and branding strategy won’t be of much use if the brand promise isn’t trusted. Brand integrity, credibility and authenticity are important, no question. But what exactly do those terms stand for? Here is what academic literature has to say about integer, credible and authentic brands and branding.

Learn about:

  • Why perceptions of brand integrity matter;
  • The challenge of credible place branding;
  • Brand authenticity.

This article is part of our premium content, available to subscribers only. To subscribe, click on the blue button below. The article is part of our Student Essentials collection, giving you the additional option of purchasing 1 day access at a heavily reduced rate.

Already purchased Premium access but not seeing the whole article? Simply click on the “Already Purchased” link and sign in with your Tinypass username and password. You should only have to do this once for each computer you are using. More answers to frequent questions here.

Access this page (valid for 24 hours)

To continue, purchase with Tinypass

Subscribe for only US $35 per month (minimum term 1 year)

Suscríbase por solo US $35 al mes (mínimo 1 año)