Brand Legitimacy: Definition, Concept, Theory

Further to the importance of brand integrity, credibility and authenticity, brand legitimacy is a concept whose significance is growing, especially in connection with political and business actions and (lack of) leadership in the place branding context.

Learn about:

  • Legitimacy: what it is and why it matters;
  • How legitimacy differs from reputation;
  • Legitimacy gaps and why you should avoid them;
  • Place brand legitimacy, and how political and business leaders influence it.

Continue reading for only $35/month (billed annually)

Continua leyendo por solo $35/mes (facturado anualmente)