Place Brand Theory: Media Representations of Places

To what extent and how do the media – press, broadcasting or social – influence our perceptions of places and brands, and as such their image and reputation? With are the consequences?

Learn about:

  • Importance of media representations;
  • Why media representations are especially relevant for remote places;
  • Amount and nature of media coverage of places;
  • How news coverage influences reputation;
  • Why the ‘media reputation’ of places is hard to control.

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