Anna Österlund Speaker Profile

A trends-driven and development-focused speaker!

As one of two at the Swedish consultancy Placebrander AB, Anna Österlund is a project manager passionate about place branding, especially when it comes to looking a bit into the future. Examples from all around the world, mixed with her own experiences, create a credible and humble keynote. The company’s newly developed trend game will get the participants to think and generate ideas in completely new ways!

Anna Österlund’s background is from both Linköping University and Mid Sweden University, where she studied business development, focused on places and tourism. After graduation, she ran her own company, working especially with business development for companies such as Vätternrundan, Lantbrukarnas riksförbund, and Habo municipality.

As part of Placebrander AB, Anna has spoken and presented at events such as the political week at Almedalen, Science Park Mjärdevi, KTH Royal Institute of Technology, Visitas destination days, Göta kanal and many more.

Based in Norrköping, Sweden.

Speaking topics:

  • Tourism
  • Food and agriculture
  • Influencer marketing
  • Trend scouting
  • Leading workshops


1. The Art of Branding a Place

What is place branding and why should you brand your place? I mix theories, trends and examples from all over the world and break them down to what they mean for you and your place.

What makes this workshop unique is the mix of my own experiences and the global trends, all blended to make the most for inspiration and making people feel that their place has potential.

2. Tourism: Our New Basic Business

Tourism today is so much more than just the traditional tourist agencies brochures. Tourism is said to be the new basic business of Sweden and in this talk I present what tourism actually is and why it is growing so rapidly. I also talk about trends that influence our travel and how to work with tourism development at your place.

Ideal audiences:

  • Municipalities
  • Regions
  • Destinations agencies
  • Science parks

“We hired Anna Österlund as keynote speaker at Värmlands tourism industry days 2017. Anna delivered with verve when she mixed success stories with concrete do’s and don’ts and left the audience better equipped to face the challenges of the future.” Jonas Jacobsson, CEO Visit Värmland

Interested in booking Anna as speaker? Please get in touch here.