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CATEGORY

Book Reviews

Our book reviews of latest publications on the branding and reputation of places: a carefully selected list of recommended reading for those in charge of city branding or marketing, destination marketing or management and those working with country brands and public diplomacy. Want to suggest a book for review? Please get in touch!

Book Reviews

Place Branding Bookshelf

TPBO -
Place branding is one of those terms which are often misunderstood. We recommend the following books for professionals or students interested in developing and...
Book Reviews

Public Diplomacy: New Dimensions

TPBO -
Book review on Public Diplomacy, New Dimensions & Implications by Nancy Snow. Introduces concept of new Public Diplomacy, and its links to nation branding.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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