Brand Analysis

Brand New Zealand: Reputation Strengths and Positioning Opportunities

10 March 202112 March 2021 The Editorial Team Country Branding, country brands, country image, Destination Branding, New Zealand, Place Branding, reputation

What does Brand New Zealand stand for today? Which associations come to your mind linked to New Zealand’s country brand positioning – and if you were in charge of Brand(ing) NZ, what would you do differently (if at all)? Experts answer.