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Country Reports

Country Reports

South Africa a Good Place to Live, Invest or Visit? Country Report

TPBO -
South Africa: how attractive for visitors, investors, talent? How does it approach country branding and destination marketing? How does it fare in global benchmarking studies? Find out in our special report.
Country Reports

Slovenia: Smart Destination Branding for Sustainable Tourism – Special Report

Florian Kaefer -
Slovenia: how the popular European destination is using smart destination branding to support sustainable tourism, and how its focus on sustainability is benefiting its appeal and reputation. Special report on why Slovenia focuses on sustainability, how they do it, and lessons learned: keys to success and pitfalls to avoid.
Case Studies

Peru as Destination, its National Identity and Branding: Country Report

Florian Kaefer -
In our Peru country report we investigate where Peru is coming from and where it is going, how it has managed to build itself such a strong and favorable reputation as destination for foodies. A series of interviews with Peruvian observers and changemakers.
Case Studies

Chile Reaching for the Stars: Astrotourism as Destination Branding Opportunity

TPBO -
Astrotourism - a destination branding opportunity for Chile and its Coquimbo region in the north. Join us on a special tour and learn about what it takes to become (known) as one of the world's prime places for getting a glimpse at the universe.
Country Reports

Uruguay a Good Place to Live, Invest or Visit? Country Report

TPBO -
Uruguay: how attractive for visitors, investors, international talent? Answers to those and similar questions in this Uruguay country report, featuring general information and in-depth interviews with government officials, investors, entrepreneurs and producers.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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