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Economic Development

Economic development is the motivation behind many place branding initiatives. The following articles explore economic development theory and practice, and provide expert insights into trends, challenges and the daily work of economic development professionals.

Expert Advice

AI in Place Branding: Opportunities for Destination Marketing and Economic Development

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Explore how AI transforms place branding, enhancing destination marketing, tourism and economic development.
Country Profiles

Portugal Country Performance, Brand Strength and Reputation

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Portugal - its appeal for talent and investors, economic and sustainability performance, country brand strength and reputation, according to international rankings and indices.
City Profiles

Zürich City Performance, Brand Strength and Reputation

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Zürich: how attractive for investors, talent, businesses and visitors? Overview of latest rankings and studies on Zürich's economic performance, its livability, sustainability, appeal for digital nomads, brand strength and reputation.
Locations

Living and Working in Brabant

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Expert Advice

Shopping Centers: Opportunity for Community Development?

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How can shopping centers support place branding and strengthen community identity? Expert panel of city specialists share their thoughts.
Expert Advice

Hot Destinations in 2023 for Talent, Investors, Tourism

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Top locations 2023: Expert views on cities and regions which are right now the most sought after by investors, skilled workers and visitors.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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