How a Place Brand Balance Sheet Can Help to Measure City Branding Impact: Example Horsens, Denmark

How to measure city branding success? Ole Have Jørgensen shares his experience of working with the city of Horsens in Denmark, especially how a place brand balance sheet can help determine return on investment of place branding initiatives.

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On Investment Opportunities, Talent Attraction and Brand Haïti | Interview with Tessa Jacques Antoine

Tessa Jacques Antoine in this interview shares the story of Haïti, its country branding and how the small island state is working towards attracting investors and talent.

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