Eva Jilkén on How to Attract Talent to the Countryside: Example Landsbyggare in Sweden

Eva Jilkén shares how the concept of Landsbygarre has helped the scenic countryside of the High Coast of Sweden to attract talent and driven entrepreneurs ready to enjoy a laid-back lifestyle close to nature.

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How a Place Brand Balance Sheet Can Help to Measure City Branding Impact: Example Horsens, Denmark

How to measure city branding success? Ole Have Jørgensen shares his experience of working with the city of Horsens in Denmark, especially how a place brand balance sheet can help determine return on investment of place branding initiatives.

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