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Expert Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Expert Advice

How to Use Place Brand Rankings

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Place brand expert Svetlana Masjutina on how to use place brand rankings and reputation indices. Useful tips for city, destination, nation brand managers.
Expert Advice

Tackling Urban Development Challenges – The Metro Matrix Method

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Population growth means pressure for urban centers. Svetlana Masjutina presents the Metro Matrix method by Pedro Orbiz as one way to tackle the urban development challenge.
Expert Advice

How Nation Branding can Accelerate National Competitiveness and FDI

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India place brand equity expert Aparna Sharma shares thoughts on how nation branding can help national competitiveness and attraction of foreign investment.
Expert Advice

National Prosperity Explained: The 2015 Legatum Prosperity Index

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Learn about national prosperity around the world and the Legatum Prosperity Index 2015 in this guest post by place brand expert Svetlana Masjutina.
Expert Advice

Virtual Real Estate – Geographic Domain Extensions for Place Marketing

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Guest post by Dirk Krischenowski on geographic domain extension and their use for place branding and marketing, especially cities and destinations.
Expert Advice

How to Measure Success and ROI of Destination Marketing – DMO Challenges and Trends

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Destination marketing experts Michael Gehrisch and Manolis Psarros discuss the changes and challenges faced by DMOs regarding setting KPIs and measuring ROI.
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ABOUT TPBO

At The Place Brand Observer, we showcase impactful place brand stories and their link to sustainable development. Bridging research and practice, we highlight influential figures shaping the global identity and reputation of cities, regions, and countries. Our focus is on revealing their diverse success stories, insights and experiences.

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