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CATEGORY

Expert Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Expert Advice

9 Key Differences Between Advertising Agencies and Brand Consultancies

TPBO -
Marcus Osborne presents nine key differences between advertising agencies and brand consultancies. Highly recommended reading for those in charge of the brand development and management of cities, regions or destinations.
Expert Advice

The Changing Face of Post-Coup Turkey

TPBO -
Samantha North reflects on the changing face of post-coup Turkey, and how recent developments in the country have impacted its image abroad.
Expert Advice

Three Steps for Turkey to Reposition its Brand Image in Time of Coup

TPBO -
Efe Sevin suggests three steps for Turkey to proactively manage its deteriorating country brand image in time of coup.
Expert Advice

Not Just About Money: How Cities Become Leaders in Talent Attraction

TPBO -
Svetlana Masjutina shares her thoughts and provides examples of how cities can become leaders in talent attraction and retention, especially catering to the needs of the millennial workforce. Case studies include Houston, Nashville, Montreal.
Book Reviews

Book Review of Places: Identity, Image and Reputation by Simon Anholt

TPBO -
Review of the book Places: Identity, Image and Reputation by Simon Anholt. Summary of key points and the author's view on place branding.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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