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Expert Advice

Why Economic Development Profession Needs to Reinvent Its Role to Stay Relevant

Ed Burghard of Strengthening Brand America on why economic development professionals and EDOs need to reinvent themselves to stay relevant.

Why and How to Measure Place Brand Equity

Magdalena Florek explains why and how to measure place brand equity, indicative of the success of place branding and marketing campaigns and initiatives.

Place Branding Country Profile Switzerland – Renaud Vuignier

Overview of country branding and reputation of Switzerland by Renaud Vuignier: Swiss place branding strenghts, weaknesses and recent political developments.

Do We Need to Reinvent Destination Marketing Organizations?

TED talk by travel writer and advisor Doug Lansky on how DMO can solve travel's authenticity crisis by focusing on destination management, not marketing.

7 Success Factors for Effective Place Brand Partnerships

Guest post by Barcelona branding expert Juan Carlos Belloso on how to create + maintain effective place brand partnerships - success factors and principles.

Destination Managers: How to Create a Meaningful Visitor Experience

Guest post by Erik van t' Klooster on how to create meaningful visitor experiences at destinations. Good tips for destination marketing professionals.
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