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Expert Advice

Why Not to Confuse Place Branding and Place Marketing

Place branding and place marketing: where's the difference? Place reputation expert Robert Govers has answers - and illustrates how both can benefit cities, regions, countries.

How (Not) to Communicate Sustainability in Destination Marketing: Keep it Real

Sustainability and tourism marketing expert Professor Xavier Font gives tips on how (not) to communicate sustainability as part of destination marketing.

Why Place Branding Is (Still) Not About Logos and Slogans

Robert Govers on why place branding is not just about creating catchy slogans and logos, which are only one part of city or destination branding strategy.

5 Place Branding Principles for Successful Brand Development and Management

Get to know the five place branding principles to guide the successful brand development or management for cities, regions, destinations, countries or nations.

Storytelling Tips for Place Branding Professionals

Four essential storytelling tips for place branding professionals and those working in city, destination, region or country marketing.

Megacities, Mega Unlivable? Call For Place Branding

Peter Knapp in the Marketing Magazine looks at how place branding can be used to make megacities more human and liveable by giving suburbs unique identities.
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