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CATEGORY

Expert Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Expert Advice

How to Create Inspiring Places and Lasting Experiences

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Place branding experts Erik van 't Klooster and Gerard van Keken reflect on the question how to create inspiring places and lasting experiences.
Expert Advice

Why Economic Development Profession Needs to Reinvent Its Role to Stay Relevant

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Ed Burghard of Strengthening Brand America on why economic development professionals and EDOs need to reinvent themselves to stay relevant.
Expert Advice

Why and How to Measure Place Brand Equity

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Magdalena Florek explains why and how to measure place brand equity, indicative of the success of place branding and marketing campaigns and initiatives.
Expert Advice

Place Branding Country Profile Switzerland – Renaud Vuignier

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Overview of country branding and reputation of Switzerland by Renaud Vuignier: Swiss place branding strenghts, weaknesses and recent political developments.
Expert Advice

Do We Need to Reinvent Destination Marketing Organizations?

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TED talk by travel writer and advisor Doug Lansky on how DMO can solve travel's authenticity crisis by focusing on destination management, not marketing.
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ABOUT TPBO

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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