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Expert Advice

Place Branding Books You May Like

We recommend the following books for professionals or students interested in developing and managing the image and identity (=brand) of a city, region or...

Storytelling Tips for Place Branding Professionals

Four essential storytelling tips for place branding professionals and those working in city, destination, region or country marketing.

Sustainable Tourism Advice for Destination Marketers: Keep it Real!

Info by VisitEngland for destination branding professionals on sustainability and how to create authentic, credible place brands and marketing campaigns.

Introduction to Place Branding

Video by Resonance Consultancy President Chris Fair on how place branding can become a powerful tool to differentiate a city, destination, or even country.

Top or Flop? Good and Bad Place Brand Rankings

Eduardo Oliveira discusses place brand rankings, whether we should perceive of cities, countries as brands, or have we all succumbed to ranking fetish?

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