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CATEGORY

Expert Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Book Reviews

Place Branding Books You May Like

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We recommend the following books for professionals or students interested in developing and managing the image and identity (=brand) of a city, region or...
Expert Advice

Storytelling Tips for Place Branding Professionals

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Four essential storytelling tips for place branding professionals and those working in city, destination, region or country marketing.
Expert Advice

Sustainable Tourism Advice for Destination Marketers: Keep it Real!

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Info by VisitEngland for destination branding professionals on sustainability and how to create authentic, credible place brands and marketing campaigns.
Expert Advice

Introduction to Place Branding

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Video by Resonance Consultancy President Chris Fair on how place branding can become a powerful tool to differentiate a city, destination, or even country.
Expert Advice

Top or Flop? Good and Bad Place Brand Rankings

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Eduardo Oliveira discusses place brand rankings, whether we should perceive of cities, countries as brands, or have we all succumbed to ranking fetish?
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ABOUT TPBO

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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