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CATEGORY

Expert Advice

Expert advice on the branding and reputation of places is the focus of this section, which provides essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations. Want to write a guest post to share your expert advice with our readers? Get in touch!

Expert Advice

Why Not to Confuse Place Branding and Place Marketing

TPBO -
Place branding and place marketing: where's the difference? Place reputation expert Robert Govers has answers - and illustrates how both can benefit cities, regions, countries.
Expert Advice

How (Not) to Communicate Sustainability in Destination Marketing: Keep it Real

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Sustainability and tourism marketing expert Professor Xavier Font gives tips on how (not) to communicate sustainability as part of destination marketing.
Expert Advice

5 Place Branding Principles for Successful Brand Development and Management

TPBO -
Get to know the five place branding principles to guide the successful brand development or management for cities, regions, destinations, countries or nations.
Book Reviews

Place Branding Bookshelf

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Place branding is one of those terms which are often misunderstood. We recommend the following books for professionals or students interested in developing and...
Expert Advice

Storytelling Tips for Place Branding Professionals

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Four essential storytelling tips for place branding professionals and those working in city, destination, region or country marketing.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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