Expert Advice

5 Place Branding Principles for Successful Brand Development and Management

Get to know the five place branding principles to guide the successful brand development or management for cities, regions, destinations, countries or nations.

Place Branding Bookshelf

Place branding is one of those terms which are often misunderstood. We recommend the following books for professionals or students interested in developing and...

Storytelling Tips for Place Branding Professionals

Four essential storytelling tips for place branding professionals and those working in city, destination, region or country marketing.

Sustainable Tourism Advice for Destination Marketers: Keep it Real!

Info by VisitEngland for destination branding professionals on sustainability and how to create authentic, credible place brands and marketing campaigns.

Introduction to Place Branding

Video by Resonance Consultancy President Chris Fair on how place branding can become a powerful tool to differentiate a city, destination, or even country.

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