Insights & Advice
Latest insights and expert advice on the branding and reputation of places: Essential information, tips and strategies for professionals dedicated to the brand management, development and marketing of cities, regions, destinations or nations.
Introduction to Place Branding
Video by Resonance Consultancy President Chris Fair on how place branding can become a powerful tool to differentiate a city, destination, or even country.
Top or Flop? Good and Bad Place Brand Rankings
Eduardo Oliveira discusses place brand rankings, whether we should perceive of cities, countries as brands, or have we all succumbed to ranking fetish?
Place Branding Theory – Academic Literature Review
Place brand theory: concepts, definitions and summaries for city marketers, destination branders, country brand managers and public diplomacy professionals.