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CATEGORY

How-To Guides

Explore our collection of How-To Guides for place branding professionals: gain useful insights, tips and advice for the reputation management, brand development and branding strategy of your city, region, nation, country or destination.

Expert Advice

Quick Guide: Five Steps Approach to Place Branding

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In this free Quick Guide, learn about the Five Steps Approach to Place Branding, developed by Robert Govers, Gerard van Keken, Erik van 't Klooster.
Expert Advice

How to Measure Success and Effectiveness of Place Branding Initiatives?

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How to measure the success and effectiveness of place branding initiatives? Place brand experts share their tips and outline the main challenges.
Expert Advice

Difference Between Place Branding and Place Marketing: Quick Guide

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Free Quick Guide explaining the difference between place branding and place marketing. Essential knowledge for those in charge of the branding of cities, regions, nations, countries and destinations.
Expert Advice

Quick Guide: How to Measure Effectiveness of Place Branding Initiatives

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How to measure effectiveness of place branding initiatives is the focus of this Quick Guide prepared by The Place Brand Observer. Free Download.
How-To Guides

5-Step Approach to Place Branding: Guide for Place Developers and Brand Managers

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Learn which five steps constitute the place branding process. A How-To Guide for place brand developers in cities, regions, countries, destinations.
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ABOUT TPBO

At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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