How-To Guides
Explore our collection of How-To Guides for place branding professionals: gain useful insights, tips and advice for the reputation management, brand development and branding strategy of your city, region, nation, country or destination.
Quick Guide: How to Measure Effectiveness of Place Branding Initiatives
TPBO -
How to measure effectiveness of place branding initiatives is the focus of this Quick Guide prepared by The Place Brand Observer. Free Download.
5-Step Approach to Place Branding: Guide for Place Developers and Brand Managers
TPBO -
Learn which five steps constitute the place branding process. A How-To Guide for place brand developers in cities, regions, countries, destinations.