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How-To Guides

Quick Guide: Five Steps Approach to Place Branding

In this free Quick Guide, learn about the Five Steps Approach to Place Branding, developed by Robert Govers, Gerard van Keken, Erik van 't Klooster.

How to Measure Success and Effectiveness of Place Branding Initiatives?

How to measure the success and effectiveness of place branding initiatives? Place brand experts share their tips and outline the main challenges.

Difference Between Place Branding and Place Marketing: Quick Guide

Free Quick Guide explaining the difference between place branding and place marketing. Essential knowledge for those in charge of the branding of cities, regions, nations, countries and destinations.

Quick Guide: How to Measure Effectiveness of Place Branding Initiatives

How to measure effectiveness of place branding initiatives is the focus of this Quick Guide prepared by The Place Brand Observer. Free Download.

5-Step Approach to Place Branding: Guide for Place Developers and Brand Managers

Learn which five steps constitute the place branding process. A How-To Guide for place brand developers in cities, regions, countries, destinations.

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