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CATEGORY

Locations

Join us as we explore cities, regions and countries around the world, taking a good look at their potential as location to invest, live and visit – their uniqueness and future vision.

Country Reports

Why Switzerland? Country Report

TPBO -
Why choose Switzerland as place to live, work or invest in? In this report we introduce you to the country's vision, ambitions and its brand strengths.
Case Studies

Auckland: A City Branding Success Story from Aotearoa New Zealand

TPBO -
Winner of City Nation Place's ‘Place Brand of the Year 2020’ award, every stage of building Auckland's city brand is notable. In this interview, Shelley Watson, Head of Marketing and Clare Barker, Brand Manager at Auckland Unlimited explain how their award-winning city brand came into being.
Country Reports

New Zealand a Good Place to Live, Invest or Visit? Country Report

TPBO -
New Zealand: a good country to live, invest or visit? Find out in this special report with perceptions and expert interviews on NZ's country brand strengths, its priorities and location opportunities.
Case Studies

Why Graz? Andrea Keimel on the Austrian City’s Brand Strengths and Business Opportunities

Florian Kaefer -
What makes the city of Graz in Austria attractive as a business location? Andrea Keimel illustrates the city's brand strengths and appeal as place to live and invest in.
City Reports

Barcelona: A Good Place to Live, Invest or Visit?

TPBO -
Barcelona: how attractive for visitors, investors, talent? How does it approach city branding and destination marketing? How does it fare in global benchmarking studies? Special report.
Country Reports

South Africa a Good Place to Live, Invest or Visit? Country Report

TPBO -
South Africa: how attractive for visitors, investors, talent? How does it approach country branding and destination marketing? How does it fare in global benchmarking studies? Find out in our special report.
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At The Place Brand Observer (TPBO) we are passionate about the identity, image and reputation of cities, regions and countries, their uniqueness, attractiveness, soft power and brand value.

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